The Pledge

Thank you for your interest in Seafood Free September – Rethinking our Relationship with Seafood.

2016 was the inaugural year for the Seafood Free September campaign. Our first year saw a small group of dedicated individuals taking part in the 30 Day Challenge. Since then, the project has evolved over time, gathering momentum. Five years on, the original concept has been re-branded for the 2021 campaign.

The campaign focuses on the environmental impacts of industrial fishing on cetaceans, because of the vital role they play in marine ecosystems. Cetaceans are ecosystem engineers, act as sentinel species for ocean health, have enormous potential to capture and store massive amounts of carbon, and are sentient beings deserving of life in a quiet, safe and clean ocean.

As ‘charismatic species’, cetaceans can draw attention to the impacts of industrial fishing on the ocean and help promote the Seafood Free September marine conservation initiative to as many people around the world as possible. Cetaceans inhabit the entire global ocean and are universally loved, inspiring feelings of wonder, empathy and hope in our hearts.

During September, take the time to step back, explore and re-evaluate your relationship with seafood. You can also take a 30 Day Seafood Free Challenge any time, not just in September.

To receive information, news and updates on the campaign:

REGISTER for the Seafood Free September 30 Day Challenge

SUBSCRIBE to Seafood Free September on WordPress

LIKE the Seafood Free September Facebook Page

JOIN the Seafood Free September Facebook Group

FOLLOW Seafood Free September on Twitter and Instagram

On registration, you become part of our global Ocean Community. You receive a digital Welcome Pack with information on our Ocean Communities and Cetacean Guides, along with Weekly Updates during September.

You will be supported throughout your 30 Day Challenge, with an opportunity to share your thoughts and experiences as part of our Facebook Group.

Subscribe to Seafood Free September on WordPress and receive seasonal e-newsletters on current research, news and information on sustainable seafood, and ‘good news’ stories about individuals and organisations working to ensure the sustainability of the fishing industry.

The first e-newsletter is due for publication on December 21, after the 2021 campaign has concluded.

Stay tuna-ed!

Please share your seafood-free experiences during September with your friends, family, work colleagues and community, and on a wider scale via social media.


Thank you for your support, and for taking action on marine conservation.

© 2016 – 2021 Seafood Free September